·¬ÇÑÊÓƵapp

A zero-trust policy of ‘never trust, always verify’ that enables end-to-end, enhanced secure voice communications has helped ·¬ÇÑÊÓƵapp win a TMCnet Zero Trust Security Excellence Award.Ìý

Judged by the editors of TMC, the recognize the best solution providers offering the most innovative and effective solutions using zero trust principles and strategies.ÌýÌý

Without a zero-trust calling policy and framework in place, businesses are at risk of becoming victims of telephone number spoofing attacks – also known as imposter or impersonation scams – and only finding out when customers report financial losses. Ìý

Spoofing AttacksÌý

These spoofing attacks happen when a bad actor makes fraudulent calls using the actual phone numbers of the business to consumers, then pretends to be said business to initiate a fraud event. Ìý

Americans lost over $1.3 billion in imposter fraud scams for the first half of 2024. Given businesses often bear the burden of compensating consumers for their losses from these scams, there’s a market need for zero-trust solutions that protect organizations from telephone number spoofing attacks.  Ìý

With AI tools easily accessible, imposter scams have become increasingly sophisticated, and even the most vigilant of enterprises are not immune. ·¬ÇÑÊÓƵapp has been at the forefront of the fight against bad actors by developing solutions to identify and protect enterprises against spoofing activities.Ìý

Fraud Prevention ·¬ÇÑÊÓƵappÌý

·¬ÇÑÊÓƵapp Enterprise Authentication and Spoof Protection equips businesses with fraud prevention solutions that incorporate a zero-trust policy to prevent spoofed calls getting through to an enterprise’s customers. Verifying every call and continuous monitoring with increased visibility eliminates businesses’ vulnerability to sophisticated voice fraud.Ìý

·¬ÇÑÊÓƵapp Enterprise Authentication and Spoof Protection provides a range of other security and fraud prevention benefits, including: Ìý

• Validating and registering the legitimacy of a business to confirm they have the right to use associated telephone numbers

• Needing fewer security protocols once a call has connected, such as two-way verification

• Protecting businesses from receiving fines and penalties in the event of a spoof attack
• Decreasing the risk of data breaches, which could lead to regulatory infringement

Jim Tyrrell is Vice President of Global Product Strategy at ·¬ÇÑÊÓƵapp with specific responsibility for ·¬ÇÑÊÓƵapp’ Communications Market.ÌýÌý